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Igniting Positive Change Through Sustainable Designby Melissa Dorsch on May 15, 2020
So many of us being stuck in-doors for the last few months seems to have helped Mother Earth heal a bit from the effects of human activity and reckless consumption of resources. Many of us have become more mindful of how we source our food, clothing. and household items. We’re buying from local small businesses which will continue to uplift the Charlotte community. And, maybe, we’re thinking more about what we’re doing to continue giving the Earth a break
On this week’s Biscuit Blitz, Tim Miner sat down with Charlotte creative Rachel Martin, founder and design director of Mindful & Good, a sustainable and socially responsible design studio.
Rachel’s original company, Rachel Martin Design, was founded as a freelance business since 2000. In line with the direction in which she’d been moving for years, Rachel decided to rebrand her company’s name to align more with her mission of being a passionate and socially conscious business. Her goal — to create sustainable design that ignites positive change and to ensure the brands they represent reflect these beliefs.
Over her 20 year career, Rachel’s clients include those in the food & beverage, agriculture and farming and wellness and sustainability.
Rebirth on Earth Day
On the 50th anniversary of Earth Day — April 22 — Mindful & Good was born. Rachel decided to launch on Earth Day, demonstrating her passion to provide guidance and strategy for socially conscious brands that use business as a force for good. And, given the environmental changes we’ve already seeen under COVID-19, the timing felt doubly right.
Rachel states, “It’s like mother nature put us in a big time out.”
Rachel says we should be using a mindful approach in everything we use and consume and designers should be conscious of how their work impacts the environment.
“As we start to re-enter our new normal, we should be more conscious consumers,” says Rachel.
Rachel believes we should be aware of where our food is coming from and supporting local community businesses especially those being hit hard. Supporting local businesses is going to be a positive shift. Charlotte is an ideal place to start, grow and evolve a creative business because, according to Rachel, “people are so supportive, loving and locally minded. We like to cheer each other on”
In her eyes, this makes our city really unique and why Charlotte will definitely come out stronger.
For more information on Mindful & Good, go to www.mindfulandgood.com
Spend 5 (okay … 8) Minutes with Rachel on The Biscuit Blitz!
Hear more from Rachel Martin about what drove her to evolve her business and what excites her about the road ahead.