It’s almost impossible to think people could spend more time online than they already were, but the COVID-19 outbreak has made the impossible happen. With a large percentage of the local, national and global population folks staying home and living and ordering, individual creatives and businesses are having to innovate and reimagine services and experiences they used to offer in-person as digital endeavors.

If you’re not technically savvy already or don’t have the budget to rebuild your Web site, there are still plenty of strategies you can employ to prepare for increased traffic.

Here are three simple tweaks I recommend you make to your Web site right now to improve your performance. And, you don’t have to be “techy” to employ them.

1. Reduce paragraphs longer than five lines: Many website visitors scan pages trying to find relevant content. Long, blocky paragraphs where content is not easily scannable typically get skipped. Write short paragraphs if you want your content to be read.
2. Ditch your testimonial page: Testimonials can be a powerful sales tool, however, visitors tend not to go to testimonial pages. Instead, sprinkle them throughout the site on key pages to highlight the great things clients/customers say about you!
   
3. Remove your sidebars:  With more websites being viewed on mobile and tablet devices these sidebars get pushed to the bottom or hidden altogether.  If the content is important try placing in line with your main content – sidebars are old school, and not in a good way.

Check Your Ones and Zeroes with Four Eyes

With over 22 years of experience (so … nearly as long as Web sites have been en vogue), Four Eyes Web design has built sites for companies so impressive, you’d have to sign an NDA just to find out who they are.

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Four Eyes Web Design is a sponsor of Charlotte Is Creative.