When you’re the Field Marketer handling community relations and partnerships for OrthoCarolina, what happens when … nobody is in the field anymore … while breaking in a new staff you just hired? You have your moment, dust off and reconfigure.
That’s what Elena Kacan of OrthoCarolina and her team did at the onset of COVID-19. They continued to support their community partners, while also fast-tracking the launch and promotion of telemedicine to Ortho’s patients. Learning every day is a core part of who Elena is and how OrthoCarolina tackles challenges. She shares that and more with Tim Miner in this batch of The Biscuit Blitz.