Waxhaw native son, Chris Cureton, is Creative Director at BOLTGROUP, a design innovation firm with a 35-year history in the Queen City.

On today’s Biscuit Blitz, he chats with Matt about ways that the Black Lives Matter movement has added a “refreshed level of social consciousness” into the business world — and the responsibility his field has in seizing this opportunity for real change. Chris shares how many of today’s problems were borne out of stereotypes that industries have used recklessly over generations, and how “people-centered design” can create ways for us to begin seeing each other through a new lens.

Watch the video to hear how the fight for humanity will occur largely on the media and communications battlefield — wielding the power of images, words and design.

Spend a Few More Minutes with Chris

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The Biscuit Blitz is sponsored by OrthoCarolina, Foundation for the Carolinas and Four Eyes Web Design.