Charlotte smells. The Charlotte Candle Company … that is.

Fresh asphalt? Panthers tears? Mr. Le’s Banh Mi? Renaissance Fest Turkey Legs? Are these the quintessential scents of Charlotte? Amd, would you want to bring them into your home. We don’t think so, but at least one Charlotte creative DOES … and he’s willing to charge you for it. As 90.7 FM WFAE’s manager for on-demand content and audience engagement (and host of WFAE’s Charlotte music podcast Amplifier), Joni Deutsch brought the hard questions to local candlemaker, Richard Martin, whose ideas and collection methods seem to be, at the very least, highly suspect. (And then, write Joni a sympathy note for having to do this interview.)

This is a parody video. Any similarity to real persons, places or businesses is unintentional.