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My 3 Biggest Challenges: Jamey Boiterby The Biscuit Staff on February 20, 2020
When Jamey Boiter started college, he thought he’d be an architect. That is until he took his first graphic design course. Now, Jamey is a nationally recognized brand strategist and practitioner. (Plus, he has a SUPER COOL office.)
As BOLTGROUP’s brand principal for over 30 years, he heads up all brand strategy, design, and experience teams. Jamey has served on the Executive Advisory Board for the Charlotte Chapter of AIGA, and on the Advisory Board for CPCC Advertising + Design. In addition to numerous design awards, honors include being a Charlotte Business Journal “40 Under 40” and Graphic Design USA’s “People to Watch” recipient.
But, all of that doesn’t mean doing business in Charlotte (and the world) doesn’t have challenges. For example, despite earning acclaim elsewhere, it can be difficult to be recognized in your hometown. Charlotte-based companies don’t always look to other Charlotte companies for their business solutions. But, Jamey’s working on that.
Here are Jamey’s Three Biggest Creative Challenges on February 20, 2020:
HEY! LOOK IN YOUR BACKYARD, CHARLOTTE!
As one of the most preeminent design firms in the southeast for over 30 years, we’re still more well-known nationally [and maybe internationally] than we are locally. We’ve been in South End since before it was “South End”. And, we competed against and won work from the world’s top design firms. The wonderful companies in this great city could take a lesson in looking in their own back yard for world-class design. A few have. And, I think they are glad they did.
RUNNING AHEAD OF THE FUTURE (OF DESIGN INNOVATION).
As the discipline and process of design evolves to satisfy the needs of tomorrow’s business challenges, our job is to be out front with how our focus continues to be on designing for people, and our turnkey execution of solutions from strategy to launch, which embraces the nexus of People + Business + Technology + Culture + Brand.
THE CULTURE DRIVES THE BEHAVIOR.
THE BEHAVIOR DRIVES THE BRAND.
THE BRAND DRIVES THE BUSINESS.
By defining one’s brand purpose until it’s tightly aligned with the business strategy and goals, a powerful opportunity exists to create meaningful and memorable experiences with every touchpoint – for both internal and external audiences. These intentionally designed experiences influence culture and behavior—behavior that will reinforce and build sustainable value in your brand. From the inside out, transforming it into a higher performing asset, greater value, and goodwill.
Our creative challenge is: Not many companies understand the power of this.